Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the Purchase, New York based Pepsi Cola Company, which is now referred to as PepsiCo by the company. Both Coca-Cola and PepsiCo invest tens-of-millions of dollars per year in worldwide marketing campaigns. By visiting their…
Marketing
History of Public Relations
In the United States, Public Relations dates back to the Revolutionary War. The strategies and tactics used to swell the ranks of patriots dedicated to the Revolutionary cause and staging of the Boston Tea Party are examples of early public relations. President Thomas Jefferson first used the term “public relations” in 1807. In his “Seventh…
Gender Roles and the Media
Do you ever wonder why Mr. Clean and Windex commercials generally show women cleaning the bathroom and washing the windows instead of men? Or why Budweiser beer commercials show men sitting around watching sports with their buddies while sipping a beer instead of women? The answer is simple: women, not men, are expected to clean…
Export Marketing Plan for Henkell Corporation
Summary Henkell is a Hungarian wine making company that wants to export its products to The Netherlands. In previous years they have exported wine to the UK and Germany. These exports were done without previous planning or conducting marketing research. In this plan, Henkell will correct previous methods of marketing analysis and will find all…